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History of Rollagranola

We have come along way from where we started. Here is a quick overview of what we have done over the years to get to where we are now.

THE ROLLAGRANOLA STORY

  • _

    Visit to the US and taste awesome products in Boston.

  • _

    Develop products with friends & family.

  • _

    Rollagranola Launch on farmers markets in Hertfordshire.

  • _

    Rollagranola market stalls on Saturdays and Sundays and develop range based on what people asked for, this led to some of the products we still sell today.

  • _

    Continue selling on market stalls and developing product range

  • _

    - Commercial unit leased in June 2016
    - First retail stores June 2016
    - Website launched June 2016

  • _

    Export to Denmark started August 2016

  • _

    Focus on Retail developed through independent trade
    (200 stores by end 2017)
    - First wholesaler listing

  • _

    Continue to develop independent retail trade, 300 stores by end 2018
    - Two further wholesalers brought on board
    - Food Service business developed
        (Joe & the Juice being served)
    - Zero Waste business started after 1 customer in Market Harborough requested some bulk granola
    - 5 customers by end 2018

  • _

    - Independent retail stores grown to 400+
    - Food Service expanded with new distributor
    - Online expertise developed with Ocado and Amazon
    - Business valued at £1M – investment round completed (October)
    - Export to Spain started
    - Zero Waste business expanded to 40+ stores

  • _

    - Digital business developed and grows by 10X in first Quarter
    - First Ooh adverts on the London Underground shown for total of 6 weeks
        (February, April & September)
    - Further development of food service business

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