In the last couple of years, interest in Veganuary, introduced in 2014, has really taken off, with close to one million people taking the 31-day plant-based pledge to benefit their health while also helping the planet. Supported by medical professionals, athletes and celebrities, Veganuary is a global movement that encourages us all to go vegan for January and beyond.
The next year promises to be even bigger, with a substantial increase expected on the 2021 record of 580,000 people taking part from over 200 countries worldwide.
The figures emphasise how many people's perception of a meat-free diet is changing for the better. And that is backed up by a recent survey in America which suggests that attitudes have changed to such an extent that over 30% of US citizens are planning to eat more plant-based foods in the New Year.
Finding plant-based and vegan food used to be challenging, but those days are long gone, and many big companies are now developing new vegan alternatives, a few of which you may find surprising.
This autumn, confectionary giant Cadbury launched two vegan-certified chocolate bars that will be widely available early in 2022 and names such as Nestle and Lindt are also joining the party.
Even the fast-food company McDonald's has stepped up to the plate and launched a McPlant burger that features a Beyond Meat patty in a vegan sesame bun. With household names like Subway, KFC and Greggs also developing plant-based products, healthy competition should ensure that the quality is top drawer.
Here at Rollagranola, all of our naughtily nutty granolas are gluten-free and without refined sugar. What's more, the latest two additions to our range, Keto Warrior and Almond & Pecan Crunch, contain plant fibre that boosts gut health and aids mental well-being. Ideal for snacking, as well as part of a healthy breakfast, our granolas could help get your New Year off to a great start.