Why We Started Our Business
I guess everyone starts a business with a mission and a vision, a set of high ideals and a mark we want to make on the world around us, and we were no different.
The impetus for the business came from my partner telling me she did not mind eating healthy if the food tasted good.
The product was a granola made in Boston, USA, and it triggered a thought process that led to digging through the web to figure out good recipes to try, just like many other people who love home cooking.
I had the time to research the ingredients, find out a bit of its history and build a picture of what healthy choices could be built into a granola and the difference between granola and muesli (granola is baked, muesli is a dry mix, everything else is about ingredients).
I figured out the size of the market, the differences between products and what healthy choices there were - if any.
I found that apart from small scale businesses, most products were very similar in terms of taste. And very few brought the sort of benefits that could be achieved by including more nuts and seeds and less sugar and cereals that contain gluten.
What evolved was a picture of a food that could be nutritious, healthy and do people good but was generally full of sugar, fat, multiple cereals and ingredients that an everyday cook would not be able to buy.
So, like many start-ups, we decided we wanted to change the world. We wanted healthy ingredients, good taste, low or no added sugar and components that an everyday cook could buy.
We knew it was a long shot, but we wanted to give it a go. Amazingly we did find people willing to pay the price for better food. Bit by bit, we sold more granola and found places where we could sell more granola.
We knew it was a long shot, but we wanted to give it a go. Amazingly we did find people willing to pay the price for better food. Bit by bit, we sold more granola and found places where we could sell more granola.
We need to grow, make money and compete, but not at the expense of everything we hold dear.
Have we changed? Yes.
Have we made mistakes? Yes.
Do we learn and move forward? Yes.
We'd love to hear from you on what we’re doing well and not so well so please get in touch and let us know what you’d love to see from us.