How Our Healthy Snacks Came to Be

None of That is our range of healthy snacks. Crunchy, nutty bites you eat straight from the pack.

It's the culmination of years of work, research, talking to people and a lot of trial and error. And at last, a snack we're happy to put our name on.

We got it wrong twice before this one

This is our third go at snacks.

First came sweet potato clusters. Delicious, but a bit too brittle. Then a range of sweet and spicy trail mix. And finally, None of That Energy Bites.

We've learnt a lot along the way, including what people like and don't like, and we've taken the learning from our granola products as well. After a lot of trials, we think we've cracked it.

Be honest, when did you last find a snack worth eating?

So much food is made for the wrong reasons, with the focus on cost rather than quality, and in the world of pre-packaged snacks it seems to be no different. Refined sugar, palm oil, cheap fillers and artificial nonsense. We use none of that, which is where the name comes from.

We wanted to bring something to the market which people would enjoy, that's easy to eat and gives you what you need.

Why bites and not a bar?

We've aimed to balance great product, natural ingredients and great taste with those convenience attributes in a realistic way.

In a world where hyper convenience is such a focus, everyone always wants granola bars or protein bars. We still don't feel this is right. To get a product into the shape of a bar with enough hold to last through the supply chain means loads of sugar or artificial binding agents like chicory fibre or xanthan gum.

So we made nut bites instead. Easy to eat on the go, straight from the pouch, without the artificial binders.

What makes a snack healthy, then?

Everyone has been asking for healthy snacks that genuinely are healthy. That doesn't mean being able to claim high protein or low calorie. It means real food, made from real ingredients, to deliver real energy and real taste.

That's what we made. A high energy snack with loads of nuts, no refined sugar, over 10g of protein a portion and high in fibre. And most importantly, great ingredients and great taste.

Three flavours, two savoury and one sweet

Black Pepper with Lion's Mane, savoury with some heat to it. Sweet & Salty, sweet and moreish. Sea Salt with Collagen, savoury and salty with umami notes. Each page has the full story on what's in it.

All three are gluten free snacks, made in our own gluten-free factory here in the UK. Black Pepper and Sweet & Salty are vegan. Sea Salt contains bovine collagen, so it isn't one for vegetarians or vegans.

So what's in it for you?

You already know what good food does for you. The hard part is having something decent to hand at when you need.

That's the point of these. Keep a pouch in the drawer and the decision makes itself, so you don't have to drop your standards halfway through the day. They work as healthy snacks for work, for the car, or for an hour before you train. They're high energy by design, which is why they suit runners and athletes too.

We wanted to make a product that sustains you for the day ahead, as well as those longer term benefits associated with eating a well balanced diet every day.

It's the same idea our granola started with. Just for the rest of the day.

Have a look at our healthy snacks. The three pack is the easiest place to start.